The marketing landscape has significantly changed since the 2010s decade. After starting out as an online service to help friends connect with each other, the modern social network has evolved into a powerful business tool.
And not just powerful. This has become an indispensable tool for any business looking to take its marketing to the next level.
Suffice to say social media is ‘where it’s at’. Without a presence on one or more networks, you’re not only losing out on a lot of business, but also doing your moving company a disservice.
Virtually every aspect of our lives has gone digital, with people relying more and more on the Internet for their day-to-day. From shopping – whether it’s grocery or jewelry – to banking, flight booking, hotel reservation, streaming music, watching movies, you name it.
And so it is with regard to matters relocation.
These days, people do everything from house hunting, to searching for moving companies and even buying moving supplies online.
Social media makes up for the bulk of this digital footprint, and it is for this reason that every moving and storage company serious about its marketing needs to leverage this avenue to grow its revenue.
Now, with that, comes the question of which social media network is best for moving companies. Well, that’s the reason we’re here.
Here are the best social media platforms that every moving company should be looking to expand its tentacles on in 2021.
For many, Instagram may not be the most obvious choice of network when it comes to marketing themselves on social media.
That’s because the image-reliant service has for a long time been the backyard of photogenic industries like Food and Travel, never mind individuals keen to showcase the best highlights from their personal exploits.
But even moving companies can find success on Instagram. You see, the key to success on social media is to be unique or creative, in an ideal world both. Thus, if you can find ways to stand out (in a good way) there’s no reason why you shouldn’t make some headway on Instagram.
High quality images will be your friend, but mix it up with some nice, short videos every once in a while. Use Stories and Reels features to reveal the inner workings of your company or a life in the day.
Instagram has moved to incorporate business-friendly tools and to fully unlock them, start by converting your Instagram page into a business account.
Facebook may not be the all-conquering behemoth it once was, but it still sits at the head of the table in terms of usage.
Facebook is one of the best social media platforms any moving and storage company should think of joining, save for one caveat: if a large portion of your business relies on young people (for example, college moving services) you might want to look elsewhere.
It might be the boring sibling in the social network world, but LinkedIn is hyper-actively looking to woo SMBs, in efforts that started in 2020. The platform is also encouraging a shift from the stiff ‘all-businessy’ approach to conversations that allow brands and professionals to ‘speak up’ more and share their values.
In particular, if you offer office and commercial moving services, LinkedIn should be one of your key platforms.
YouTube may not be a best social media platforms per se, but it’s worth including here for one thing in particular: the popularity of video.
As attention spans continue to dwindle, many people are preferring consuming their content in video form, and it is here that you can leverage the power of YouTube to your advantage.
A nice way to get your feet wet in terms of the content to post is to, for example, create nice tutorials revolving around moving – packing tips, moving day to-do’s, and so on and so forth.
YouTube should preferably complement your actual social media accounts, although it’s a powerful enough marketing tool on its own.
It doesn’t help to spread yourself too thin across many social networks.
Having two or three max that you put your energies into with decent fruit to show for it is better than being a member on 10 platforms.
Unless, of course, you’re one of the biggest nationwide movers and can justify having a dedicated social media team to run things on that front.