As an online business owner, you’d like to make the most out of your business. What comes first on a business’ wish list? More traffic to their website. There are some ways to increase traffic to your website, and in today’s article, we’re going through some of them.
Here are several ways to increase traffic to your website.
This one’s the most obvious, of course. Social media advertising, display advertising and paid search are the three most great ways of attracting visitors to your website, building your brand, and getting your website in front of people. Adapt your paid strategies to suit your business goals. If you also want more traffic and to increase conversions, too, think carefully about your goals before you pay for these ads.
If you hope to get more traffic to your website and more sales, you will need to target keywords as part of your paid search engine strategies. Competition for these search terms can be fierce, but the results are incredible.
Social Media Marketing
Social media is a powerful way to grow a brand of any size to reach potential customers and prospects. People learn all about brands on social media. So, if you’re still not on Facebook Instagram, and LinkedIn, you’re really missing the point of reaching customers. Great marketing on social media can leave an extraordinary mark on visitors, bringing success to your business.
Social media marketing is just like digital marketing that helps a brand achieve its goals. But it’s not all about creating business accounts and posting whenever you feel like it. Social media marketing demands the following tactics:
- Post pictures, stories, videos, and lives that represent exactly who you are (as a brand) and attract a relevant audience.
- Maintaining optimized profile.
- Respond to comments, shares, and likes to monitor your reputation.
- Follow your community, engage with them, and don’t forget about influencers; they help build a community across your brand.
Social media humanizes your business by enabling you to connect with your audience and familiarize yourself with it. Social media is a top method for increasing traffic to your website where visitors can turn into loyal customers. If you want to provide your clients with a remarkable customer experience, make sure to team up with a digital agency, like https://dpdk.com/digital-agency/san-francisco. You can generate leads in your ads, social media, and posts to increase traffic to your website.
Increasing brand awareness – the nature of social media allows you to build your identity over many audiences and improve brand awareness. Also, these platforms help you hold discussions, gather feedback, and connect directly with potential clients.
Social Media Marketing Statistics
- More than 70% of people who have a positive experience with an online business are likely to recommend you to other people.
- Almost 80% of users feel a lot more positive about a brand when they get the right response to their comments.
- Over 81% of users feel more confident and comfortable using Instagram to research products or services.
- An average American adult spends 2.5 hours/day on social media.
- Facebook users clock on at least 10 Facebook ads/month.
Use SEO to Boost Your Business’ Discoverability
A brand absolutely needs SEO, as this is the most viable and affordable way to reach customers, especially in moments that matter most. Nowadays, the need for SEO rose significantly. As consumers switched to online, even the most basic business takes into account the necessity to become digital. Businesses know they need SEO for their digital processes, as it will certainly improve their website’s searchability and visibility.
What’s the real value of SEO?
SEO builds a strong foundation for a website with an effective user experience that’s easily discoverable, thanks to the credibility of the brand and its digital properties. Some elements go into establishing authority when it comes to search engines, like Google. Additionally, authority is grown in time, as a result of features like natural links, optimized on-page SEO, machine learning signals, and positive user behaviour.
The thing is that it’s impossible to build trust overnight, so it’s vital to follow Google’s E-A-T (expertise, authoritativeness, trustworthiness) to ensure successful results. Founding a brand takes time, effort, and commitment, also relies on providing quality products and services to allow clients to trust it.
SEO is the voice of the customers. To understand customer intent in detail, SEO will tell you what a client wants and needs. Good SEO means a better user experience. User experience has become the number one priority for each marketer. Everyone wants great organic rankings and plenty of visibility. However, a few people realize that user experience is a great part of getting there. Google knows how to take a good or bad user experience, and a positive user experience has become the most valuable element to a website’s success.
Clients know what they want, but if they can’t find it, there’s going to be a problem. An example of building a strong user experience is how Google has become so aware of the answer engine, providing data straightly on the search engine results pages. The intention is to suggest to users the information they’re looking for with just a few clicks. Quality SEO includes a positive user experience, which is always in a company’s favour.
Develop a Responsive Website
Above all of this, make sure that your website is being responsive. There’s nothing more critical than a user-friendly and responsive website. Nowadays, people use their mobile phones more than computers to scroll their way around websites. If your website is not responsive, you are basically telling them to go elsewhere. Even if you don’t have the most optimized website, you still need to ensure that it’s accessible to smaller screens.
Getting more traffic to your website means getting more customers. With the above tactics, you should be able to generate more website traffic for your online business. Boosting traffic starts with selecting good tactics, and following them one at a time, not altogether. Keep in mind that good digital marketing strategies are about using long-term and short-term marketing strategies to experience success.