If you are looking to improve the indexing of your eCommerce products, check out these Ecommerce SEO tips that will help to achieve more sales and improve the experience of your customers.
Electronic commerce is, today, a very competitive market. Therefore, to differentiate yourself from the rest and maintain a good level of sales, you must promote the visibility of the business online. By applying these ecommerce SEO tips , you can increase your presence in the main search engines, get more traffic and attract more customers.
5 SEO tips for online stores
1. Good structureobjectives, information architecture and content
Together with your marketing team, determine how you will achieve the objectives , which must be specific, measurable, achievable, realistic and achievable over time, and what resources you will have. Next, plan a good information architecture, so that the site is navigable and attractive to search engines and users.
Complement this action with a good content strategy , creating a blog with articles that add value and include various resources such as keywords, subtitles, bold, internal and external links, photos, audios and videos, among others. Similarly, beware of duplicate content, because that generates penalties.
2. Get attention with original and personalized descriptions
Most likely, the products you offer in your online store are also available in other electronic stores. In this sense, it is best to create original descriptions, based on the information supplied by the brands, to make the merchandise stand out and stand out from the rest .
The length of the descriptive cards can cover between 200 and 300 words , no more, because otherwise you would be making an article. In addition to the characteristics of the product, it explains what they are for and clarifies who is best to use it, with this you will drive the purchase decision.
3. Use keywords, but without abusing them
Do a study of keywords to discover how your products are searched, what is the average search for those words and how the competition uses them, so that in the end you can include in your strategy those keywords that match the purchase objective of the users.
But try not to abuse them, because with this, you not only make the user experience difficult, which will have more complications when reading the texts, but you also incur in the practice of keyword stuffing , which can carry penalties for page.
4. Your own videos and photos make a better impression on the public
There is no better way to show a product than through a video, buyers say, so it could not be left out of these ecommerce SEO tips . The videos make it possible to appreciate their characteristics in the best possible way and, therefore, they capture users’ attention much more easily.
If the photography is of quality and completely original, you will also be able to offer a real image with it, which will generate closeness and greater confidence for the client. Using social networks to disseminate these materials , as well as the content, facilitates sales, but remember that you need to approach them with individual strategies.
5. Online shoppers prefer high loading speeds
Another aspect of great relevance in the SEO strategy for online stores is the loading speed. And it is that, on the internet, time is worth money and patience runs out very quickly. In fact, the waiting time for loading, assumed by 50% of buyers, is 2 seconds. If it passes the 3 seconds, 40% of the visitors abandon it and go to another faster place.
So, you should strive to improve the loading speed of your site, since discontent with web performance reduces the possibilities of online purchase and creates a bad reputation. Add to this that the longer it takes to load, the search engines will have less time to check it, and that does not help.
Follow these ecommerce SEO tips and start improving your brand positioning and get higher sales.